Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more inquiries, and increase in-store visits. Over time, Google Ads will also help you analyze and optimize those ads to reach more people.

Google is the most used search engine, receiving billions of searches per day made by millions of users. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority and authority in paid advertising.

Before you begin a paid campaign on Google Ads, you’ll select between seven campaign types: search, display, video, shopping, app, smart, or performance max.

As you read this you're probably questioning whether or not you should invest in Google Ads. Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property. Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.