Advertising on Facebook is one of the best ways to introduce a new business or brand into the market. From maximizing visibility to helping to spread the word about a particular idea or cause, you can use Facebook's advertising platform for many different purposes that ultimately help you to achieve your own business goals.

Facebook isn't quite as notorious as Google for altering its algorithm, but it still has marketers clamoring for information every time it makes changes. One of the most significant shifts happened in early 2018 when Facebook released what became known as its “meaningful interactions” update.

The platform designed this update to de-emphasize brands and prioritize posts from its users' friends and families. All of a sudden, displaying ads on Facebook became a lot more competitive. Businesses quickly learned that they had to focus on engaging users in order to get attention.

As you read this you're probably questioning whether or not you should invest in Facebook Ads. An effective marketing campaign can mean the difference between achieving your goals and falling short of expectations. Marketing campaigns help to establish and define brands across all industries and markets today. When you use Facebook to craft new ad campaigns, you can do so with some of the most valuable insights possible, helping you to all but guarantee the outcome you envision. The right Facebook ad campaign can go viral, significantly increasing the visibility you receive online and with the social media platform itself, resulting in more followers and, ultimately, more sales and revenue. The Bottom Line is that we can help you reach your online goals and make your dream a reality. Book a free consultation with one of our experts, so you can get your store up and running in no time!