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Search Engine Optimization

What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
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The TITLE tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.

- We will ensure your site is optimized at 100%

  • Title Tag - The title tag on each page tells the search engines what your page is about.

  • Meta Description - The meta description on your website tells search engines a little bit more about what each page is about.

  • Sub-Headings - You can use H1, H2, and H3 tags to help search engines better understand what your content is about.

  • Internal Links - Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site.

  • Image Name and ALT Tags - This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.
  • Search Engine Marketing
    SEM

    Search Engine Marketing (SEM) is a Digital Marketing strategy it is used to increase the visibility of a website in Search Engine results pages. This is also alternately mentioned to as paid search or Pay Per Click (PPC). Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.

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